The feed to the left showcases a posted Instagram feed for @uagammaphi, labeled with the content topic.

This particular content calendar focused on leveraging user-generated content (UGC) and owned media to maintain an engaging presence throughout the summer when the sorority was not actively hosting events or together on campus.

The goal was to enhance brand awareness, attract potential new members, and highlight our sisterhood’s achievements and the benefits of joining our chapter. Content was visually compelling, provided valuable insights for potential new members (PNMs), and encouraged audience interaction. Engagement strategies guided users to story highlights and key links for further exploration.