Capstone Agency

Student-Run Communications Firm

  • Capstone Agency is a student-run integrated communications firm at The University of Alabama “empower[ing] students to develop professional, client-ready work in a learning environment that pushes creative boundaries, encourages collaboration and refines leadership skills” (Capstone Agency).

  • Client Team: Coca-Cola Bottling Company UNITED

    Department: Creative Media

    Position: Producer

    January 2023 - January 2025

  • Collaborating with creative individuals in a traditional agency structure for Capstone Agency’s highest paid client team in agency history, Coca-Cola Bottling Company UNITED.

    Responsible for capturing and editing content for an internal sustainabiltly campaign, S.I.P.S. (Sustainability is Pretty Simple).

Campaign Overview

Our campaign, S.I.P.S. (Sustainability is Pretty Simple) focuses on increasing associate awareness about Coca-Cola Bottling Company UNITED’s sustainability initiatives. Engaging associates as a whole, from the frontline to the office. Equiping associates with the knowledge and tools necessary to share Coca-Cola UNITED’s sustainability initiatives. Empowering associates to act as advocates for CCBCU’s sustainability efforts. We reach associates through an internal-communications platform (Viva-Engage) and through digital and print media in the work place.

Creative Media Branding

The photography and videography style for CCBCU is clean, modern, and colorful. Images often feature flowers, plants, and other natural elements, with a strong emphasis on brand colors. Props, such as bottles, should be placed intentionally to highlight sustainability, for example, ensuring labels like “100% recycled” or “Recycle Me” are clearly visible. We prioritize capturing key plant processes, showcasing associates, product images, and gathering content from facility tours.

Coca-Cola New rPET & “Recycle Me” Bottles Photoshoot

America Recycles Day Event in Atlanta, GA

Sustainability Animation

Capstone Agency x CCBCU Facility Tour

Coca-Cola United x University of Alabama Recycling Machine