About Me

Hi! My name is Kaitlyn Dinwiddie, and I’m a student at The University of Alabama, majoring in Public Relations with minors in Digital Consumer Engagement and Human Resource Management. My passion lies in roles that blend creativity with strategic growth, particularly in public relations, digital marketing, and organizational development I am eager to continue expanding my skill set through meaningful roles in my field of interest.

A quick website overview: Below you can find a PDF of my resume, my LinkedIn profile, an overview of my qualifications, and you can visit the tabs above (sectioned by experience) to see some of my work more in-depth!

Ready to connect? Contact me at kaitlyndinwiddie@gmail.com, krdinwiddie@crimson.ua.edu (school contact), or on LinkedIn!

Overview of my experience (scroll down) or if you prefer click below for my resume ↓

Experience & Skill Set

Experience & Skill Set

  • Collaborate in brainstorming content ideas and evaluate social media strategies, ensuring aligning with the University’s values, culture, and brand identity

  • Strategize, plan, and create tailored media and copy for diverse audiences across social media platforms

  • Develop and diversify content that highlights student life, athletics, and accolades increasing social media engagement and brand appeal contributing to record-breaking enrollment numbers

The University of Alabama, Division of Strategic Communications

SOCIAL MEDIA INTERN

February 2024 - Present

WEBMASTER

November 2023 - Present

  • Led a comprehensive website redesign, managing platform selection and migration to ensure a seamless transition and long-term improvements in the chapter’s online presence

  • Designed and optimized the website to increase click-through-rates by organizing content and graphics to create an engaging experience for desktop and mobile users

Gamma Phi Beta, Epsilon Lambda

  • Hosted football recruits and guests for 8+ hours on game day, delivering a personalized and engaging experience that contributed to the recruiting program’s #2 national ranking in 2024 

  • Maintained extensive knowledge of university offerings, recruitment terminology, NCAA guidelines, and compliance regulations to ensure an informed experience for recruits

  • Demonstrated professionalism and persuasive communication skills to foster positive impressions of the university and its athletic program

Alabama Football Recruiting Program and Admissions Office

STUDENT RECRUITMENT TEAM

January 2023 - May 2024

CAPSTONE AGENCY

January 2023 - January 2025

  • Captured and edited content for an internal sustainability campaign, contributing to the team’s recognition as the highest-paid client team in agency history, Top Client Team of the Year, and PRCA Community Cultivation Project’s Award of Excellence

  • Introduced a video strategy to the campaign, creating accessible content that effectively communicated key messages to a diverse employee group

  • Strengthened communication skills by collaborating with cross-functional teams in a traditional agency structure

Coca-Cola Bottling Company United Client Team

SOCIAL MEDIA DIRECTOR

November 2022 - November 2023

  • Established a short-form video strategy to implement across social media channels

  • Fostered collaboration with chapter members, external organizations, and companies to strengthen partnerships and streamline communication efforts

  • Developed and executed a comprehensive marketing plan for primary recruitment, increasing new member interest

Gamma Phi Beta, Epsilon Lambda

EDUCATION

Undergraduate

Bachelor of Arts Communication, The University of Alabama

Fall 2022 - Spring 2025

Major: Public Relations | Minor(s): Digital Consumer Engagement and Human Resource Management

GPA: 4.0

Graduate

Master of Science in Marketing, The University of Alabama

Fall 2025 - Spring 2026

Concentration: Digital and Social Media

AWARDS

  • President’s List (4.0 GPA) - Spring 2023, Fall 2023, Spring 2024, Summer 2024, Fall 2024

  • Delight your Client Award

  • Mal Moore Award

  • PRCA Community Cultivation Project Award of Excellence

  • Academic Achievement Award

involvement

Campaigns Team Lead, ODS Notetaker, Sorority New Member Leader, Gamma Phi Beta Membership Team, Panhellenic PR Committee

SKILL SET

Licenses & Certifications

HubSpot Content Marketing Certificate, HubSpot SEO Certificate, Stukent Digital Marketing Simternship Certificate, LinkedIn Learning InDesign Essential Training, LinkedIn Learning Photoshop Essential Training, LinkedIn Learning Illustrator Essential Training

Software & Applications

Microsoft Applications, Google Applications, Adobe Creative Suite, Canva, Sprinklr, Hootsuite, HubSpot, Slack, Basecamp